July 8, 2019 - mediadealer - What is Email Marketing - 746 views
🔥🔥 “I had a 9 to 5 job. I wasn’t happy… Email marketing basically gave me the opportunity to work for myself and start my own company …Literally, it’s just been life changing” – Corey Lewis
What is Email Marketing? Is email marketing dead?
NO! Email marketing is NOT dead, my friends! What if there was a better way to do things? A way where someone could scale their business much quicker, easier, and with a whole lot less ad spend?
And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.
In 2019, Over 246 billion emails are sent every day and the number is only growing. This figure is expected to grow at an average annual rate of 3% over the next four years.
If email is dead, why are people still using it? Your email is a multi-functional tool; you don’t just use it to communicate, you use it to market, perform project management functions, provide sales support, approach new leads, fix appointments, design your calendar, collaborate with the team, and so much more.
It is true that there are some really cool SaaS based tools in 2019 that allow one to send email (both triggered/automated and transactional/broadcast), SMSs and push notifications, all from ONE place along with stats/dashboard reporting for each message you send.
These tools and apps can replace some of the functions of the email, so you don’t have to sign up, log in for 20 different apps or open 20 different browser windows!
Time and time again, email marketing is still the most economical and the most powerful marketing tool, Digital Marketers consistently ranked email as the single most effective tactic for brand awareness, client acquisition, conversion, and retention, more so for a majority of businesses.
Also, Email marketing helps you reach out to a large audience at the rate of a few pennies per message. In the age where people are trying hard to flourish with limited budgets, this is a cost effective solution.
Email, equipped with the right tools and best extensions, is more powerful than any other communication tool that has ever existed on the internet.
Instead of us trying to find a better alternative to email marketing, we should rather focus on learning how to use email better.
Everyone needs a program and system in place that’s flexible enough to work around their schedule. I’m always interested in hearing suggestions or new ideas on email marketing.
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