August 22, 2012 - mediadealer - Business - 1,894 views
Email, in combination with a strong website and customer experience, forms a stable foundation for interactive marketing. Remember that your audience is made up of both smartphone owners and non-smartphone owners, so make sure your strategy accommodates both segments.
Make the most of every email you send with built-in A/B testing capabilities and leading deliverability tools. See who’s opening, clicking, or forwarding your emails and track trends with graphical reporting.
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