January 19, 2016 - mediadealer - Business - 3,348 views
“As long as a small or local business leverages that natural place in the community, the community in which it resides will be more likely to engage with the content and therefore increase its chances of being effective,” says Douglas Lee Miller, senior marketing strategist for marketing firm WSOL.
We like to think our marketing and PR needs to be global, but thinking locally is often smarter.
Source: How Entrepreneurs Can Leverage Local News
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